The eHealth Hub, a new EU-funded initiative, cross-border and exclusively focused on the digital health vertical is coming to Athens, participating at the eHealth Forum Conference and Exhibition, to do a workshop to 10 eHealth Startups of the region. The workshop will focus on commercialisation and legal & regulatory, and it will take place on Thursday, 19/10 and Friday 20/10.
The commercialization of any eHealth solution is a complex task. Selling into healthcare organizations such as hospitals or insurers is challenging since solutions always need to perfectly fit their workflow and very specific requirements. Furthermore, it is also a highly regulated industry with heterogeneous stakeholders not to mention the large number of security and privacy concerns that need to be addressed.
At the same time, as many eHealth related cross-border activities increase at the European level, there is a need for appropriate legal and regulatory frameworks to be able to ensure a startups’ promotion in the European Union, as well as appropriate legal and regulatory efforts, together with suitable reimbursement strategies.
To respond to these challenges, the eHealth Hub workshop will help startups in scouting, filtering for fit and connecting with the most relevant solutions on the European market for their very specific requirements, while offering them the necessary regulatory guidance for the European Single Market.